About Us

Carmel Direct is the largest, oldest and leading company in Israel in the import, marketing, production and distribution of consumer products in the field of outdoor and advanced culinary.

Carmel Direct was founded on products of the highest quality and providing professional, high-quality and available customer service, among the best in Israel, all while maintaining commercial values ​​and groundbreaking product innovation.

Carmel Direct was established in 2004, as a small product import and marketing company and is currently one of the leading importers with an advanced and innovative logistics center, 5 showrooms across the country and a distribution network to 400 points of sale across the country.

Carmel Direct is proud of its business and commercial relationships with international brands, manufacturers, and commercial representations from all over the world, including giant brands and leading manufacturing plants in their fields.

Carmel Direct's professionalism and expertise have earned it international prestige in its field, and it is a source of information and innovation for many manufacturers and commercial entities around the world.

Carmel Direct operates 3 main departments that constitute Carmel Direct's commercial activity.

Stores and showrooms:

Carmel Direct has 5 large-scale showrooms in Haifa, Herzliya, Rishon Lezion, Beersheba and Kibbutz Gezer (the company's headquarters).

These showrooms offer the general public the full range of Carmel Direct products, with an emphasis on professionalism and an exceptional shopping experience by leading professionals in their field.

Distribution: As the exclusive importer of the most important brands in the culinary and outdoor worlds, Carmel Direct operates a professional distribution network that controls over 400 points of sale throughout the country and in diverse fields.

Among the points you can find butchers, houseware stores, technical supply stores, supermarkets and more. Carmel Direct partners in the success of its commercial customers by providing an advanced distribution system and a precise response to the market and local commercial needs.

Outdoor Kitchens:

Carmel Direct operates a comprehensive system of planning, design, implementation and construction of the best and most diverse outdoor kitchens in Israel. Carmel Direct has a large number of solutions for every requirement and every budget.

Carmel Direct's outdoor kitchen department proudly stands behind the construction of many hundreds of kitchens with unprecedented professionalism and excellence.

We have been and will always be committed to Carmel Direct's three founding principles, excellence in service, high product quality and groundbreaking innovation – these principles form the basis for our growth.

We believe that our products should provide the user with a positive experience every time, we work and will continue to work tirelessly so that our products provide perfect experiences for our customers every time.

Always for you,
Carmel Direct